Have you ever thought about entering a business or professional award? It’s no secret that being a finalist or winner is a great way to...

If you’re looking to make some extra money, a side hustle may be the answer. While having an earner on the side might sound like a good...

Evidence isn’t just for the courtroom. It’s a critical part of any convincing argument, and a must-have for your sales copy. You don’t...

Why is it that some people and brands manage to connect so well with their customers, while others don’t? With so much content out there,...

This isn’t a blog about copywriting. Well, it kind of is since I’m a freelance copywriter. But really, it’s about freelancing of all...

What is direct response copy? In a nutshell, it’s copywriting that communicates directly to the target customer with the intention of...

What I’ve learned as a copywriter and how you can use it in your writing. Are you getting what you want from your copy? Here are some...

How to write what you really mean…and how to make people respond! Everyone knows that we don’t always mean what we say. Sometimes we do...

We all lose interest easily. Well, I know I do. That doesn’t mean I’m not interested. There is a common misconception that to be a...